Promotion d'hôtels en France

J'ai créé une page de site Web pour les hôtels anglais de vente en France. La page est écrite en français. Normalement j'écris seulement des poteaux de blog en français quand je suis en vacances en France. Le but de la page française est d'entrer les pages de langue française de l'hôtel de Zetter à Londres dans les pages francophone de l'index de Google.fr.
D'ailleurs, je sais que mon Français est en peu merde.

Travel Thinking | Travel SEO and Marketing: O'Leary Signals Ryanair Change of Tack

Travel Thinking | Travel SEO and Marketing: O'Leary Signals Ryanair Change of Tack

Tui Boss Long in APD Lobby

Tui boss Peter Long has been in Parliament to lobby against the proposed rises in Air Passenger Duty (APD). Long met several MPs including Paul Clark, Parliamentary under secretary of state for transport.

The increases in APD are proposed for November 2010. By which time the UK will have had a change of government. Tory shadow minister Julian Brazier was also in attendance.

In my opinion, the UK Government is using the smokescreen of green taxes to find ways of closing the massive £175 billion in government borrowing. During the parliamentary meeting Long made it clear that he believes a per plane approach to taxation is greener than a per passenger levy. Tui are the UK's largest vertically integrated tour operator with a large charter fleet. As such they will be hardest hit by a per passenger levy as they tend to fill their planes more efficiently than scheduled operators.

British Airways Slumps to £292 Million Loss

Flag Carrier British Airways has slumped to a £292 million loss for the 6 months to September 2009. The loss compares with a profit of £52 million for the same period of 2008. The financial performance was approximately £40 million worse than stock market analysts were expecting.

BA is seen as one of the strongest international airlines. The strength of its position on the key Trans-Atlantic routes has generally kept it above the fray of price cutting on short-haul European routes. This time BA's performance is in contrast to the profits recently announced by Scandinavian carrier SAS.

There was, however, some good news for BA. It has just won a legal ruling that it can changed its working practices. BA's 14,000 cabin crew are to be balloted over strike action in the run-up to Christmas.

London Hotels Good Value Says Lonely Planet

The highly credible and influential tourist guide book Lonely Planet has described London as good value. The falling £, now worth just €1.10, and a host of new cheaper hotels has made the city one of the world's best value destinations.

Travelodge and Premier Inn have opened a number of hotels in the central areas of London. If you are looking for something a little more upmarket it is possible to find good value boutique hotels in London EC1. The close proximity of so many historical sites, museums, bars and restaurants make London an easy place to explore. London has often been criticised for its high prices but with a range of budget options, alongside Tokyo, Paris and Rome it now looks very cheap.

One opportunity missed by many overseas visitors is the opportunity to explore thecountryside surrounding London. South east England has many other tourist destinations within an hour or two of the capital. One popular destination is Kent. The Garden of England is home to Chilham, the recent location for the filming of a TV production of Jane Austen's Emma. Chilham sits in the North Downs of Kent and nearby a range Canterbury hotels are available.

O'Leary Signals Ryanair Change of Tack

Since September 2001 Ryanair has been on an aggressive growth track. It has been deflected but not deterred by the global recession. Ryanair's strategy was less about profit, certainly less about ROI, just aggressively grabbing for market share on established routes and creating demand for routes that had not previously existed.

Since the mid-1990s and the arrival of the Internet Ryanair has grown incessantly. On the way O'Leary has trampled on anyone that gets in his way. Aer Lingus, The Irish Government, Travel Agents, Tour Operators, Regulators. Growth meant everything and nothing was allowed to stop it. Now O'Leary has signalled that growth is not everything. Or so it seems.

It could just be the latest ploy in his battle to extract ever better deals from suppliers. The latest target is Boeing. The aircraft manufacturing giant. Ryanair was in the market for 200 planes. Now O'Leary is saying they can take it or leave it. We shall see. The whole business model for aggressive no frills airlines demands growth. Not dividends.

UK Travel Search

Web research company Hitwise has carried out a study on the way UK consumers search for travel. The findings have implications for both travel seo and pay per click advertising. Click on the Hitwise chart below for more detail. The study, based on August 2009 data, the research shows that 5 large categories make up for 83% of searches.

1. Agencies/Holidays 24%
2. Flights 16%
3. Maps/Directions 16%
4. Trains/Coaches 16%
5. Hotels/Accommodation 11%

In many respects the searches can be summarised into places to visit, how to get there and where to stay once you are there. The agencies and holidays category may well show that there are still some people who would look to book a package holiday put together by a tour operator and sold by a travel agent. This could of course still be an online tour operator or travel agent.

My specific interest would be to firstly to drill down into the data for hotel and accommodation bookings and secondly to distinguish between generic and branded searches and thirdly to see whether there are variations between paid and organic searches.

New Search Campaign for Canterbury Hotel

Simply Clicks has taken on a search marketing project to promote the Falstaff Hotel in Canterbury. The well known Canterbury hotel has been recently sold by Folio hotels. The Falstaff is centrally located in Canterbury, close to the city's famous cathedral and two railway stations, and dates back to 1403. It is named after the Shakespearean character Sir John Falstaff who appears in three plays as an associate of Henry V.

Canterbury is perhaps the most thriving tourist destination in Kent, 60 miles from London and near the channel crossings of Dover and Eurotunnel. The search marketing campaign features both pay per click and SEO components.

Ryanair's Michael O'Leary Survives Trial by TV

I watched Panorama last night fully expecting Michael O'Leary to get a roasting. In the end I thought the BBC gave him a fairly gentle ride. This despite the show being trailed as "Why hate Ryanair?".

Panorama did open with a few disgruntled and now mainly ex-customers. But the longer the show went on, the more it came across that Ryanair gives you what you pay for. Its as cheap as chips and does what it says on the tin. Its a low cost airline. O'Leary realises that his number one battle is to retain leadership in the "cheapest" category.

O'Leary's approach has been one of progressively cutting away at anything that gets in the way of pricing his flights at direct operating costs, plus marketing costs, plus a margin. 15 years ago the battle was with travel agents. Once Easyjet arrived and said they were direct only, O'Leary realised that he would have to go the same way. Travel agents would be sacrificed. The retail lobby within the travel industry was up in arms. O'Leary went to the sun and gave away flights for a £. The Internet arrived just in time to give the leverage to first cut commission and then do away with it all together. At the time he battled with ABTA, major travel agency multiples and several large Irish travel specialists. He was single minded - and won.

He then turned his attention to getting the best deals from airports. Even if this meant securing reverse premiums from developing airports. The airport owners and their local government backers realised that Ryanair had the muscle to generate local economies. The European commission objected largely on the basis that the state owned airports were losing out.

At the strategic level, the events of September 2001 where seen by many as a disaster for the aviation industry. O'Leary saw a buying opportunity. He went to Airbus and Boeing securing capacity at knock-down prices and more importantly with knock-down finance. Aircraft manufacturing is a strategic industry creating and sustaining highly technical employment skills. O'Leary got his planes at the lowest possible prices and with generous deferment terms.

Even the Panorama's description of a Ryanair cabin wasn't too bad. Cramped navy blue plastic seats are acceptable when you're paying half the price of a flag carrier such as British Airways. The food on board isn't so expensive either. £4 for a sandwich is comparable with a motorway service station. Ryanair like the service station has a captive audience.

O'Leary made a personal appearance on his exit from a shareholder's meeting. The interviewer Vivian White was bombarded with a genial O'Leary who got his point across without the need for the BBC to edit his comments. It all made for good TV. And it reinforced Ryanair's position as a cheap as chips operation.